The extra long-lasting white non-iron shirt designed and developed by Lilang (China) Co., Ltd. has a whiteness value of 154.12 after 30 machine washes, and a smoothness grade of 4.5 after washing and drying. Verified by the WRCA, the shirt has been confirmed as the “World’s outstanding extra long-lasting white non-iron shirt”.
To better meet consumer demands for machine-washable, wrinkle-resistant shirts that save time and effort, LILANZ Permanent White Non-Iron Shirt employs an 8-piece wrinkle-resistant strip skeleton system that maintains three-dimensional structure and long-lasting crease resistance. This design not only preserves the business aesthetics of three-dimensional tailoring but also ensures the shirt remains crisp and shape-retaining during vigorous movements. Featuring 3.5-level DP anti-wrinkle technology with full-body coverage, it has passed 30 machine wash cycles in national-certified laboratories, truly achieving “30 washes without deformation” for effortless maintenance.
According to the 2025 China Business Menswear Consumption Report, 72% of consumers are willing to pay premium for “functional + aesthetic value”. Through precise consumer insights, LILANZ has perfected design minimalism, offering consumers a lifestyle of simplicity with sophistication. Drawing inspiration from mountain peaks and geometric cone elements, the brand revitalized store designs to enhance experiential consumption, while its “Along the Silk Road to Paris” IP collaboration explores new cultural export pathways. Anchored in “simplicity”, LILANZ continues rewriting the narrative for Chinese menswear brands.
Amidst the global fast fashion dominance, LILANZ charts a different course. Initiating a “Material Revolution” in 2015, it adopted biodegradable bamboo fibers for select products. Since Spring/Summer 2020, the brand launched eco-friendly denim series using cotton blended with polyester yarns extracted from recycled plastic bottles, effectively repurposing substantial plastic waste. Compared with fast fashion counterparts, LILANZ drives sustainable transformation across raw material sourcing, supply chain optimization, and production emission reduction, restructuring industrial systems while demonstrating environmental responsibility.
