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World’s Influential Manufacturer of Brown Ale

Certificate Holder:
AB InBev
Number:
WRCA20200209
Date:
9 February 2020
Review Year:
2019-2020
Field Category:
Enterprises
Country/Region:
Belgium
Achievements:
Home to several top-selling pale lager brands, ABInBev has built a global beer empire.
Through brand consolidation and supply chain synergy, ABInBev has built a beer empire spanning five continents. Its deep understanding of market dynamics and mastery of localized consumer culture has significantly expanded its global influence, making it a true leader in the beverage industry.

Anheuser-Busch InBev, commonly known as AB InBev, is an international brewing company created by the 2008 merger of Anheuser-Busch and InBev. It is the largest brewer in the world. The headquarters are in Leuven, Belgium.

The company was enlarged in October 2016 when AB InBev purchased SABMiller and concluded a merger of the two entities. It was the world’s largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods companies in the world. The annual sales for the company in 2018 were US$54.6 billion; prior to the merger, ABInBev had realized US$45.5 billion in revenue in 2016. The company was expected to have a 28 percent market share of global volume beer sales in 2017. The company has been awarded “World’s Influential Manufacturer of Brown Ale” award by the WRCA.

Certificate Holder:
AB InBev
Number:
WRCA20200209
Date:
9 February 2020
Review Year:
2019-2020
Field Category:
Enterprises
Country/Region:
Belgium
Achievements:
Home to several top-selling pale lager brands, ABInBev has built a global beer empire.
Through brand consolidation and supply chain synergy, ABInBev has built a beer empire spanning five continents. Its deep understanding of market dynamics and mastery of localized consumer culture has significantly expanded its global influence, making it a true leader in the beverage industry.

Anheuser-Busch InBev, commonly known as AB InBev, is an international brewing company created by the 2008 merger of Anheuser-Busch and InBev. It is the largest brewer in the world. The headquarters are in Leuven, Belgium.

The company was enlarged in October 2016 when AB InBev purchased SABMiller and concluded a merger of the two entities. It was the world’s largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods companies in the world. The annual sales for the company in 2018 were US$54.6 billion; prior to the merger, ABInBev had realized US$45.5 billion in revenue in 2016. The company was expected to have a 28 percent market share of global volume beer sales in 2017. The company has been awarded “World’s Influential Manufacturer of Brown Ale” award by the WRCA.

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Notable Cases of World Influence