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World’s Influential Sportswear Brand

Certificate Holder:
The Columbia Sportswear Company
Number:
WRCA20200112
Date:
12 January 2020
Review Year:
2019-2020
Field Category:
Enterprises
Country/Region:
USA
Achievements:
Omni-Tech waterproof technology, selling 30 million outdoor gear units annually, and setting functional apparel benchmarks.
Columbia combines technological innovation with brand philosophy to create outdoor apparel that is both functional and stylish. It meets the needs of extreme environments and has become part of a global lifestyle trend, especially among youth, with strong cultural and market impact.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle. The company is headquartered in Cedar Mill, an unincorporated area in Washington County, Oregon, in the Portland metropolitan area near Beaverton. Columbia’s rapid sales growth was fueled by its jackets, which featured breathable waterproof fabric and interchangeable shells and liners. The company has been recognized as the world’s influential sportswear brand by the WRCA.

Certificate Holder:
The Columbia Sportswear Company
Number:
WRCA20200112
Date:
12 January 2020
Review Year:
2019-2020
Field Category:
Enterprises
Country/Region:
USA
Achievements:
Omni-Tech waterproof technology, selling 30 million outdoor gear units annually, and setting functional apparel benchmarks.
Columbia combines technological innovation with brand philosophy to create outdoor apparel that is both functional and stylish. It meets the needs of extreme environments and has become part of a global lifestyle trend, especially among youth, with strong cultural and market impact.

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories. It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle. The company is headquartered in Cedar Mill, an unincorporated area in Washington County, Oregon, in the Portland metropolitan area near Beaverton. Columbia’s rapid sales growth was fueled by its jackets, which featured breathable waterproof fabric and interchangeable shells and liners. The company has been recognized as the world’s influential sportswear brand by the WRCA.

Notable Cases of World Influence

   

Notable Cases of World Influence